Depuy Synthes, DKOU Berlin, Germany, 420 sqm
At DePuy Synthes not only the products for traumatology and neurosurgery are an all-round success - the circle is also an essential part of the logo and the company’s communication. We have therefore made the circle to the basis of our stand concept: The product tables are designed as circular cutouts, lit by floating cylinders. A deck circle with the company logo covers the entire circular presentation area. With this design we bring the circle in the center of focus.