Surf Expo

Surf Expo 2027 in Orlando, Florida

January 6-8, 2027

Orange County Convention Center, 9800 International Drive, Orlando, Florida 32819

The World's Leading Watersports and Coastal Lifestyle Tradeshow

Surf Expo has been the premier gathering for the international watersports and beach lifestyle industry since 1976. Each January, the show kicks off the year in Orlando, Florida, bringing together leading brands across surf, resort, swim, boutique, footwear, coastal gift & souvenir, and outdoor lifestyle categories. With over 600 exhibitors and qualified buyers from around the world, Surf Expo is a business-focused marketplace where relationships are built, trends are discovered, and deals are closed. More than 80% of attendees write orders at the show. The event features a comprehensive range of product categories, including apparel, swimwear, accessories, and hardgoods, complemented by fashion shows, industry parties, and the annual Florida Shape Off competition. For exhibitors, Surf Expo represents the central opportunity to showcase their brand, develop new partnerships, and establish their position in the international market.

Orlando as a Trade Show Destination and Gateway to the Coast

Orlando is known as the Gateway to the Coast of Florida, combining the energy of a modern metropolis with proximity to renowned beaches and waterparks. The Orange County Convention Center is centrally located and easily accessible, with excellent infrastructure for international visitors. The city offers a wide selection of hotels, restaurants, and leisure activities that make attending the trade show a pleasant experience. Orlando is well-prepared for international events and features one of the busiest airports in the United States. Visitors to Surf Expo can take advantage of the opportunity to experience Orlando's vibrant atmosphere and feel the unique connection between urban dynamics and coastal lifestyle.

Official Surf Expo Website

Trade Show Booth Construction for Surf Expo with Mueller International Exhibit Services

Mueller International Exhibit Services supports exhibitors at Surf Expo with custom trade show booths that effectively showcase your brand. From initial concept and design through 3D visualization, fabrication, and on-site installation in Orlando, we handle every step. We understand the requirements of the Orange County Convention Center and the specifics of the US trade show market. Our team manages logistics, installation and dismantling, as well as professional storage of your booth materials for reuse at future shows. Sustainability is fundamental to our approach: we focus on resource-efficient materials and thoughtful concepts that make your trade show presence not only successful but also future-ready. Talk to us about your project for Surf Expo 2027.

Be inspired by our already realized exhibition stands