IronMaxx Nutrition GmbH & Co. KG

In 2025, we brought IronMaxx to a U.S. trade show for the first time, using a bold booth design to put the spotlight on these German-made protein bars and protein powders. Our strategy of targeting a broad audience at the Sweets & Snacks Expo paid off.

For the 2026 show, we built on that existing booth concept and took it a step further. A new callout highlighting the brand's position as "Germany's No.1" was added to the ceiling banner, and the two backlit pillars flanking the booth cabin now put the Maxxers and Softbites product lines front and center for maximum visibility.

With this, we're getting the U.S. market ready for exciting, performance-boosting snacks that are just as satisfying — without the extra calories.