Everllence SE
TPS, 2026, Houston, 18 sqm
As it transforms fossil-fuel energy systems, Everllence is looking to win new customers in the US market. Müller Messebau's well-thought-out booth concept gives the Augsburg-based company several key tools for a successful market approach:
- Building brand awareness: The tall towers featuring the logo, brand color, and eye-catching "E" design draw visitors in from a distance and give the brand standout visibility.
- Making the first connection: The illuminated graphic on the back wall, the monitors, and the blue tower at the corner show visitors what Everllence has to offer. From there, they can easily strike up a conversation with the sales team at the counter.
- Showcasing the technology: At the exhibit on the pedestal in the center of the booth, Everllence's team can walk customers through the products, the technology, and the benefits in detail.
- Setting the stage for future projects: In the private meeting area, staff can have in-depth conversations with visitors about potential collaboration.
That's how we bring four functions together in a single booth — delivered at a high standard while staying cost-effective for the demanding US trade show market.
By the way: this is already the second booth we've built for Everllence in the US. You can check out the first one here:
> Everllence SE, TPS, 2025, Houston