Erbo GmbH

If 20+ years of Müller Messebau's experience in the US could be boiled down to a single sentence, it would be this: "A high-quality build and an active sales team are far more important than flashy booth architecture and exhibits." That's exactly the guiding principle behind the trade show booth we developed for ERBO GmbH.

This family-owned company from Magstadt in the Swabia region of Germany specializes in chip and swarf handling. ERBO's systems extract chips from saws, mills, and CNC machining centers, separate them from lubricants and coolants, compress them into briquettes, and send them on for reuse.

We deliberately chose not to ship individual machine components all the way to the US. Instead, we put the booth's high-quality fabric side walls to work as large overview graphics, giving the show team a visual tool to walk visitors through the recycling process. From there, conversations continue in detail at the counter and the two meeting tables. The result: a compelling product presentation — without the product ever needing to be on site.