Rickenbacker, NAMM Anaheim, 140 sqm

The Beatles, The Byrds, Motörhead and Deep Purple – with the electric guitars and basses from Rickenbacker they all have contributed to music history. For a suitable presentation of this unique company, we decided to let the instruments speaks for themselves – with free-floating product presentations at eye level and a video pyramid "live in concert", visible from far away. That rocks!