Chromsystems, AACC Atlanta, 40 sqm
As a leading manufacturer of reagents for chemical analyzes, Chromsystems wanted to have an "analytical" stand concept. It was important to have all products clearly and recognizable at a glance. The large and attractive graphics showed the portfolio of Chromsystems straight away. Due to the rounded furniture and wall elements the stand appeared friendly and welcoming. Nevertheless, the exhibit corresponds with its compact size and the pre-fabricated modular elements all requirements for an American trade fair.