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04-2019

The jump across the pond

At the latest after Donald Trump and his discussion about the American trade deficit, everybody knows: the United States are one of the most important buyer markets for German and European companies. The first step in this market isn’t that easy though, because there are very specific rules and regulations for trade show appearances. One of the biggest differences is, that we are only allowed to deliver the booths to the hall. The logistics and I&D have to be done by union workers and are billed by the time needed and the weight of the booth itself – and that is anything but cheap.

To make your and your companies step across the pond successful, we from Müller Messebau are there for you: We not only know the circumstances of the American market perfectly, but are permanently on site with our subsidiary Mueller International Exhibit Services. And if you want to take part in an exhibition, we create a booth concept for you, that keeps the external costs with low weight materials and pre-built parts low. And on top of all that, you can always count on our German planning- and project management and the usual smooth operation from Müller Messebau.

By the way for us it doesn’t play a role, if you just want to service the American market from Europe or if you want to adapt your already existing booth concept for its use in the USA -  we got years of experience in both sectors. For the coating specialists Kroenert for example we developed an own trade show concept for the United States, for solar park supplier Soltec contrarily we are also active in Europe and adapt their appearances for the American market.

>| KROENERT GmbH & Co KG, ICE Louisville, 54 qm

>| Soltec, Solar Power International (SPI), Anaheim, 139 qm

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