ystral gmbh maschinenbau + processtechnik
American Coating Show, 2026, Indianapolis, 18 sqm
ystral blends powders into liquids – completely clean, highly efficient, and consistently at the highest level of quality. With its presence at the American Coatings Show, the company from Ballrechten-Dottingen aims to position itself as a process specialist and win new customers across the U.S. paints, coatings, and surface finishing industry.
The agency working with ystral developed a central visual theme inspired by the cult classic film series “Back to the Future.” We bring this layout—complete with logo, product visuals, and lightning bolts—to life by making it glow. To achieve this effect, we use an LED backlit wall covered with a printed fabric graphic.
Our experienced in-house design team prepares the print files so that images and typography shine brightly while the black areas remain a deep, rich black.
The illuminated backdrop and strong contrasts make the booth stand out clearly from the competition. At the same time, it is extremely lightweight and easy to set up – perfectly tailored to the U.S. trade show market, where shipping is billed by weight and installation is handled by on-site show staff. For ystral, that means: full speed ahead into a successful future.
By the way, we’ve already designed and built numerous booths for ystral on both sides of the Atlantic:
> ystral gmbh maschinenbau + processtechnik, ECS, 2025, Nuremberg
> ystral gmbh maschinenbau + processtechnik, Achema, 2024, Frankfurt
> ystral gmbh maschinenbau + processtechnik, American Coating Show, 2024, Indianapolis
Testimonial
With our booth at the American Coatings Show in Indianapolis, we wanted to make our expertise in the US market even more visible. Since we coordinate all our trade show appearances centrally from our headquarters in Ballrechten-Dottingen, it was crucial for us to have a local partner who understands the specific requirements and can respond quickly if needed. Müller International Exhibit Services supported us very professionally from the planning phase through to on-site execution and made a successful trade show participation possible.
Many thanks for the reliable and stress-free collaboration!
Philip Wollmann
Event Manager
ystral gmbh maschinenbau + processtechnik