Vetter Pharma International GmbH

Development, aseptic filling, packaging: Vetter supports pharma and biotech clients with injectable medications across the entire value chain. Quality and decades of experience are at the heart of everything we do.

Vetter Pharma promotes these services with one consistent design element: rounded corners used across all digital and print media. Naturally, we picked up on that element too, incorporating it into a cost-efficient trade show booth in the US. On the exhibition wall, we printed the rounded corners directly onto the rectangular, backlit fabric paneling. For budget reasons, we skipped the more elaborate foil-wrapped wood cladding this time.

The corporate design's signature curves really stand out at the counter. It was built in-house at Müller Messebau's own woodshop in Freiburg. Our experienced team designed the counter from the ground up, built it as a two-piece unit, finished it with glass, printed foils, and lighting, and had it shipped to Palm Springs — in this case, the most cost-effective way to bring those rounded elements to an otherwise rectangular booth.

By the way: we've already brought the more elaborate version — featuring foil-wrapped wood panels in front of backlit exhibition walls — to major trade shows across Europe and the US:
> Vetter Pharma International GmbH, BIO International Convention, 2026, San Diego
> Vetter Pharma International GmbH, CPHI, 2026, Mailand