CUMI America Inc.

Cumi America develops grinding solutions for the precise machining of industrial components. They're used for everything from heavy-duty material removal to high-precision finishing, including gear and bearing components as well as applications in the steel, automotive, and aerospace industries.

The marketing team placed great importance on showcasing Cumi's full product range. At the same time, each grinding wheel and abrasive needed to be clearly assigned to its respective target industry. Thanks to its in-house carpentry shop, Müller Messebau was able to deliver on this quickly and cost-effectively with custom, two-tier display tables. The logo and industry-name graphics were also printed, trimmed, and applied in-house.

We used the exhibition walls for application images and the current tagline, "Precision in every grind." The backlit rear wall really makes it pop. The generous layout of the display furniture, along with the two meeting areas, gives staff plenty of room to engage visitors in conversation and showcase the full breadth of the product line.