Tosoh Bioscience Separation & Purification

With the new slogan “Connecting Minds. Touching Lives” our longtime client Tosoh Bioscience is reintroducing itself – as a leading expert in chromatography systems that pave the way for breakthroughs in the life sciences. This fresh positioning is backed by a high-impact campaign featuring a distinct visual identity, a beautifully produced film, and a wide range of content across the website and social media channels.

Our booth concept sets the stage for this campaign. The connecting lines on the teal background extend across the side panels, while the back walls become a canvas for vibrant clouds of red, orange, green, and blue. A real technical highlight is the multimedia installation on the rear wall: we combined three 75-inch displays with a few clever digital tools to create an almost wall-sized screen – making sure the new message leaves a lasting impression on trade show visitors.

By the way, this isn’t our first collaboration with Tosoh – we’ve successfully brought their booths to life in Germany, Italy, and the United Arab Emirates, including:

> Tosoh Bioscience Diagnostics, Medlab, 2024, Dubai
> Tosoh Bioscience Diagnostics, Wordlab - Euromedlab, 2023, Rom
> Tosoh Bioscience Diagnostics, Medlab, 2023, Dubai
> Tosoh Bioscience Separation & Purification, LABVOLUTION, 2017, Hannover