SEDECAL S.A.

This stand was a real premiere: not only because it was the first time we were asked to build for the X-ray equipment specialist SEDECAL, but also because Müller had never implemented a row stand of this breadth before. With a total of 40 meters, we were able to present the entire range of SEDECAL products with real equipment ranging from X-ray generators and X-ray machines for veterinary medicine to modular and ceiling-mounted X-ray machines for human medicine, as well as mobile X-ray machines. Müller’s concept was to contrast the cool look of the rear walls with warm lighting of the products.

Müller is particularly proud of the quality of the fabric prints. Our internal advertising agency team of graphic designers repeatedly checked the image material and had it optimized by the customer's graphics team. As a result, the X-ray images on the metre-high rear walls appear as sharp and as contrasting as an X-ray image direct from a SEDECAL machine!