SBM Mineral Processing GmbH

In the construction industry, everything is on a bigger scale. Yet, visitors still place great value on experiencing products up close. That’s why SBM Mineral Processing, an Austrian manufacturer of construction machinery, approached us to design a trade show booth for their mobile impact crusher REMAX 600 and the mobile concrete mixing plant EUROMIX MOBILE 4000—both showcased outdoors, in real-world conditions.

To kick things off, we rolled out a carpet measuring 130 feet long and 20 feet wide, providing the stage for these two massive machines. The concrete mixing plant even set itself up automatically. Next, we installed construction fencing around the area with key product information, set up a pavilion, positioned a reception desk, and arranged tables for meetings right next to—and under—the machines.

This booth was a milestone for both us and our client: it was our largest outdoor booth in the U.S. to date, and for SBM, it marked their debut showcasing these machines—a crucial step in building their sales and service network in the American market.