Rhodius Abrasives GmbH

How do you showcase the passion and expertise of a company that specializes in grinding wheels, cleaning brushes, and polishing fleeces?

Our answer: We show the products in action – when they send yellow, orange, and red sparks flying through the air. To make those bright sparks pop against a dark background, we use backlit stand elements. This creates a striking visual contrast, especially on the back wall and the corner display facing the aisle.

For our joint appearance with our parent company, CUMI, we proposed a clearly divided booth layout. That way, visitors can easily distinguish between the two brands and their product and service offerings – and get swept up in the energy and excitement of cutting and grinding.